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MyCRFT was designed as a custom heading typeface for Drew Maughan’s IhNohMinecraft project.
ABOUT THE PROJECT
Beginning life in 2015 under the name Mascoteers, the project was an ensemble of small-scale characters built from LEGO elements. The challenge was in creating the different figures with the restrictions of existing LEGO elements, while being recognisable as individual characters.
The project was initially well received within the LEGO community and with the general public, but was eventually ignored and even ridiculed in favour of LEGO’s own BrickHeadz theme, launched in late 2016.
It was rebranded IhNohMinecraft as a response to the deliberate cries of “Ih dih Minecraft?” since BrickHeadz' launch. The project has no relation to the popular game.
ABOUT THE TYPEFACE
The motivation to create MyCRFT was as part of establishing IhNohMinecraft as its own project, by giving it a new visual identity.
The typeface could be described as a cross between the ones used for Gears Of War and Overwatch. I liked the boldness of the former, and the italicized straight edges of the latter. MyCRFT was intended to be used in its Black Italic form from the beginning, and was designed around the letters from the word MINECRAFT.
Where I couldn't decide on specific characters, I've included the designs as alternative glyphs. I've also included the old “square” Mascoteers logo and the newer “head” IhNohMinecraft logo.
MyCRFT is paired with Kanit on the official IhNohMinecraft web site. Let me know if you discover a better pairing!
PROJECT LINKS
View the IhNohMinecraft “reveal” playlist on YouTube.
The official Mascoteers/IhNohMinecraft web site.